Many collectors looked down on the DR and the prices bear that point out. Engravings would be polished off and a scrubbed-clean Air King would be offered to the market. Who, they imagined, would want a luxury watch printed with the logo of a fast-food chain? Ew. The watches were so disliked that dealers would pop the Domino’s-printed dial off the watch, replace it with a logo-less one, and stuff the pizza’d dial into a drawer. Because of Carlson and Wind’s nostalgia for medium-to-good pizza, they got seriously interested in Rolex Air Kings and Oyster Perpetuals printed with the Domino’s logos at the start of the pandemic.Īt first, snobbish watch collectors looked down on the watch. The watch world is funny in that a random coincidence like this-two horological movers and shakers dorming down the street from a Domino’s in the mid-2000s-can have a massive ripple effect on the collecting community nearly two decades later. “Whenever I look at my, I think of Jack and the late nights of our freshman year,” Wind says. Together, the pair would pull all-nighters several times a week to study for their “Modern Empires in Asia” course, frequently ordering Domino’s to fuel them through the night. If that’s true, he and his classmate Eric Wind, now the prominent watch dealer behind Wind Vintage, were major contributors to this feat.
When Rowing Blazers founder Jack Carlson was in college at Georgetown, he heard that the Domino’s Pizza located down the street from the university’s dorms had the highest sales among the company’s stores.
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